ABM and why should you embrace ABM
Account Based Marketing is about moving your concentration from lots of leads to highly targeted accounts that are very specific organizations and companies which are the best possible fit for your services or products. Every account is treated like its own market, and every account should have a strategy tailored directly to them. ABM truly sparkles with its capacity to give your message to a large number of profoundly characterized and looked for after target accounts through one-to-through one-to-programmatic predictive targeting technology.
Our Account Based Marketing Strategy
Identify high-value accounts
- Map Individuals to accounts
- Define and create targeted campaigns
- Pinpoint optimal channels
- Execute your campaign’s
- Measuring the results and optimizing
Some say Account Based Marketing is very effective for B2B companies that sell to a few large key accounts or accounts of a specific size in a specific industry. Similarly others contend that ABM can work for B2B associations of any size, as long as the emphasis is on high-esteem accounts.
ABM is a win-win for sales, marketing, and customers.
Above all ABM perfectly complements the account-based approach sales teams have adopted for years. Similarly with the dedicated involvement of marketing, your sales teams can better personalize their outreach. The most importantly nurturing targeted members of the buying committee with appropriate marketing messages speeds up the sales process. Therefore allowing sales to achieve better close rates while closing bigger deals faster.